The city of Desoto is updating the city’s brand and logo according to a news release.
In October the city council approved a resolution at the city council meeting to adopt a new city flag along with a new logo.
The launch of a new logo for the city is part of an ongoing evolution of the city’s brand.
The city did away with the old logo which was colored blue to a more festive and welcoming logo colored green with an outlined eagle.
The new logo has a radiant green “D” with an eagle and corral, red, and orange wings.
The “D” stands for DeSoto, the eagle symbolizes strength, and the colorful wings symbolize diversity, authenticity, countless opportunities, innovation, and the togetherness of the community.
The process to rebrand the city came in 2021 came when the strategic plan was released.
The number one goal of the strategic plan was to create a new City identity, and a new image and implement new marketing, communication, and public relations efforts.
The city of Desoto looks to create a new city image that reflects who the city is today and for the future.
The city selected a marketing agency in 2021 to begin efforts to rebrand the city.
After public input and key stakeholder meetings, along with a city-wide survey, officials from the city selected the new logo.
The new logo reflects the city’s history while providing a fresh and new look.
The new logo will replace the current logo on all city collaterals, City flags, City facilities, City vehicles, water towers, and many more.
Desoto is also in the process of redesigning a new user-friendly city website that will display the new logo.
For more information about the city of Desoto click here.
Joshua Carter