The BIG3, the three-on-three basketball league co-founded by American rapper and actor Ice Cube, has made history by selling the rights to its first-ever team.
Multiple investors led by DCB Sports secured the Los Angeles-based BIG3 team for a whopping $10 million.
“My partners and I are thrilled to be joining Ice Cube and Jeff Kwatinetz in professional 3-on-3 basketball,” said Managing Partner of DCB Sports, Gary LaDrido.
“We believe that the BIG3 can shape the future of basketball; the gameplay is dynamic and nuanced and the product on the court appeals to a global audience. I can’t wait to continue to grow this game with this group for years to come.”
The groundbreaking deal marks a significant shift for the league, transitioning from a touring model to a city-centric approach.
Since its formation in 2017, the BIG3 has operated with centrally owned and operated teams.
However, this season will be the last under the existing model.
Starting in 2025, all BIG3 teams will represent home markets.
The Los Angeles team, backed by DCB Sports, will debut in 2025, showcasing professional 3-on-3 basketball in the heart of LA.
Over its seven-year history, the BIG3 has cultivated a diverse and engaged fanbase, attracting historically underserved audiences.
“This is a historic day for the BIG3,” said BIG3 CEO and co-founder, Ice Cube.
“We could not be happier to entrust part of our league to Gary and this seasoned group of sports investors ahead of our most important season yet. We have all-star basketball talent, millions of loyal fans around the world, and we are one of the most viewed sports programs of the summer on CBS,” Ice Cube added.
“Basing our teams in home cities allows BIG3 to engage local communities and fanbases and bringing in ownership groups each with their own sports expertise, business, and capabilities beginning in 2025 will allow BIG3 to grow exponentially. I know that DCB Sports will do right by the people of Los Angeles and together, we’ll continue to change the game.”