Aaron Fletcher, CEO of Fletcher’s Corny Dogs, sat down for an exclusive interview with The DeSoto Tribune, offering a rare glimpse into his life growing up within the iconic Texas family business.
As the grandson of founders Neil and Carl Fletcher, Aaron has embraced the responsibility of preserving the family legacy
Under his leadership, Fletcher’s Corny Dogs is steering toward modern growth.
Fletchers continues to thrive, balancing its deep-rooted traditions with fresh innovations to cater to today’s diverse audience of fairgoers.
Aaron’s leadership is deeply influenced by his connection to the Fletcher family legacy and his unique perspective as a biracial CEO.
His background, a blend of African American and Caucasian heritage, has shaped his approach to taking the company to new heights.
Aaron’s experience brings a wider range of perspectives to his decision-making, which has been instrumental in keeping the brand relevant and beloved by the public.
Fletcher’s Corny Dogs has been a staple at the Texas State Fair since 1942, and Aaron has taken great care to uphold the values of quality, tradition, and community that his family instilled in the business.
However, his vision extends beyond maintaining the company’s longstanding reputation.
While the original Fletcher’s Corny Dog—deep-fried in a cornmeal batter—remains a fairgoer favorite, Aaron has brought innovation to the company by introducing new menu items that appeal to evolving tastes.
Options like the Make Mine Texan, a blend of all-beef and brisket, and other specialty offerings have expanded Fletcher’s reach, drawing in a wider variety of customers.
Aaron has carefully balanced modernization with preserving the traditions that have made Fletcher’s a Texas institution for more than 80 years.
Thanks to Aaron’s leadership, the company continues to sell over half a million corny dogs annually at the fair, a testament to the enduring popularity of the brand.
