The Dallas Mavericks have announced a multi-year partnership with smart lighting brand Govee, naming the company the official Smart Lighting Sponsor of the team.
The collaboration seeks to enhance the fan experience by integrating Govee’s smart lighting technology into the homes of Mavericks supporters.
The immersive technology offers an interactive and immersive way to watch games.
Govee provides smart lights for gaming setups, living spaces and outdoor areas.
“We are excited to welcome Govee to the Mavs family,” said SVP of Corporate Sponsorships Brittanie Boyd.
“Collaborating with them to elevate the overall MFFL viewing experience has been a joint priority, and we look forward to shining a new light on fan interactions.”
As part of the “Govee x Mavs Home Court” campaign, fans can look forward to a variety of exciting offerings.
One of the key features is the immersive game day experience, where exclusive Mavericks-themed lighting effects will be available to fans.
These effects are designed to capture the energy of the game, allowing fans to recreate a courtside atmosphere from their living rooms.
In addition to the lighting experience, fans will also have access to exclusive Govee x Mavs merchandise and discounts on Govee products.
These discounts will be shared through unique codes, offering fans a chance to enhance their viewing experience with Govee’s smart lighting technology at a lower cost.
Moreover, Mavericks fans attending games at the American Airlines Center will have the opportunity to engage with Govee products in person.
The campaign will include interactive booths where fans can participate in live demonstrations and experience firsthand how the smart lighting works.
With this partnership, the Mavericks and Govee are aiming to bring a new level of excitement and engagement to the fan experience, whether at home or in the arena.
The collaboration showcases how technology can transform traditional sports viewing into a more interactive and personalized experience.
“Watching sports is not just about the game itself—it’s about the shared moments with friends and family. Whether fans are watching at home or at the arena, they want to feel connected and engaged,” said Eric Wu, CEO of Govee.
“Through the “Govee x Mavs Home Court,” Govee demonstrates its commitment to working with innovative partners and delivering personalized fan experiences.”