The City of DeSoto has introduced a new Street Banner Program in collaboration with CGI Communications, providing local businesses with an opportunity to increase visibility through sponsored banners placed along key city streets.
The program is part of CGI Communications’ Cost-Free Community Showcase Banner Program, which is endorsed by the U.S. Conference of Mayors and the National League of Cities.
The initiative is designed to enhance public spaces while supporting economic development and community engagement.
Through this effort, local businesses can sponsor banners displayed in high-traffic areas, while the city will install DeSoto-branded banners on the opposite side of the street.
The program, by offering greater exposure to local enterprises, is expected to contribute to the city’s visual appeal and business growth.
The initiative will run on an annual basis for the next three years, with the potential for continuation based on its impact and community interest.
Businesses interested in participating can access sponsorship details at www.desototexas.gov/businessbanners.
Joshua Carter