LOS ANGELES — The BIG3 basketball league posted higher television ratings during its ninth season on CBS, according to figures released by the league using Nielsen and Sports Media Watch data.

The league said it has averaged approximately 605,000 viewers through the current season, outperforming several other televised sports properties during comparable broadcast windows.

BIG3 officials also said one recent CBS broadcast drew 677,000 viewers, a 23% increase from the same period last summer.

According to data shared by the league, the BIG3’s average audience surpassed those of Tiger Woods-backed TGL, LIV Golf, NBA Summer League and Unrivaled during the reported periods.

The ratings increase comes as the league, founded by Ice Cube and Jeff Kwatinetz in 2017, continues expanding its national profile while featuring former NBA players alongside emerging talent.

The BIG3 is scheduled to return to the Dallas-Fort Worth area later this season.

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Joshua Carter

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Joshua Carter, a Dallas native, is a seasoned journalist with a passion for storytelling. He holds a bachelor's degree in Broadcast and Digital Journalism from the University of North Texas and has previously worked for the Dallas Express. Throughout his career, Joshua has interviewed a diverse range of personalities, from Mark Cuban to Ice Cube, providing unique insights into their lives. With a commitment to excellence, he continues to captivate audiences with his compelling storytelling and insightful interviews.

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